propecia que es

A Competitive Advantage like Few Others

We marketers are always looking for a competitive edge.  Unfortunately, most competitive advantages tend to be short lived; i.e., competitors quickly counter with matching functionality, something better, or easier to use, and/or cheaper.  On the other hand, intellectual property (IP) is one business asset that cannot be duplicated by your competitors.  Intellectual property can be Continue Reading...

Why PR & Press Releases Are Important

Some people call public relations (PR) and press releases free advertising. That’s only true in a limited sense. It takes time, skill and money to write articles and releases, interview the press and media, and make public appearances. There are many reasons why PR and specifically press releases are popular and in many cases essential. Continue Reading...

Build Credibility to Build Sales

Becoming credible with prospective new customers will almost always take longer and cost more money than planned. Further, once you become credible, you still don’t necessarily have an order. All you’ve done is become a qualified vendor in the eyes and minds of your prospective customer. You still have to win the business. This is Continue Reading...

Customer Buying Motives, Wants & Needs

In order to inspire your prospects to buy, it’s important to understand and address personal reasons customers will buy from you including trust and knowing other smart people have done business with you in the past. Having a product and/or service that provides a clear solution to your customer’s problem  is also vital. But equally Continue Reading...

Know Who Influences Your Customers

Influencers are people who impact the sales process but don’t actually purchase and use the product. Customers rely on these influencers to help them make decisions. Influencers are important for two reasons (1) you may have to spend a significant portion of your sales & marketing time and money convincing them and (2) they may Continue Reading...

Protecting Your Margins Must be a Priority

Protecting your margins should be one of the business’ highest priorities. Diligent cost controls combined with smart moves to gain market share are mandatory management activities. Lower margins leave less room for error. Here are some things that can be done to shore up the margins and cash flow. Product Differentiation. Make your product different Continue Reading...