Basics of SEO for Website Optimization

Search engines have one primary objective… to provide their searchers the most accurate and useful results for each particular search query. Without satisfied searchers a search engine will ultimately cease to exist. Make sure each page of your website accurately reflects its topic by tactfully utilizing keywords. Below I address the most essential components of Continue Reading...

Write For Your Visitors Not the Search Engines

There are two main attributes the search engines consider when determining rankings… on-page and off-page criteria. Off-page criteria is basically how many links are leading TO your website (otherwise known as link popularity). On-page criteria includes those attributes that are actually part of your website. It’s important to understand and apply the basics of on-page Continue Reading...

Choosing Keywords for SEO and PPC

As customers hone in on what they are going to buy, their search queries (keyword phrases) get longer and more specific. Basically, one-word keywords are general whereas multiple-word keywords (around two to four words) are more explicit and will attract more serious prospects. That’s because as customers start their search engine “research,” they typically use Continue Reading...

PPC Landing Pages For a Great Conversation

Using keyword-specific landing pages for PPC (Pay Per Click) marketing purposes allow you to have particular types of searchers land on particular pages of your website. The main objective of a landing page is to speak directly with each of your targeted visitors and ultimately “close the deal” with those visitors via form fill, phone Continue Reading...

Talk Less and Sell More

Yesterday a bright, very confident young sales guy came into our company and started telling the attendees and me in particular, why we should buy what he was selling. His argument had merit, but his sales pitch (and this guy is a salesman) was horrible. First he felt we should all know just how smart Continue Reading...