Category Archives: PPC

Choosing Keywords for SEO and PPC

As customers hone in on what they are going to buy, their search queries (keyword phrases) get longer and more specific. Basically, one-word keywords are general whereas multiple-word keywords (around two to four words) are more explicit and will attract more serious prospects. That’s because as customers start their search engine “research,” they typically use Continue Reading...

PPC Landing Pages For a Great Conversation

Using keyword-specific landing pages for PPC (Pay Per Click) marketing purposes allow you to have particular types of searchers land on particular pages of your website. The main objective of a landing page is to speak directly with each of your targeted visitors and ultimately “close the deal” with those visitors via form fill, phone Continue Reading...