Tag Archives: business_planning

Do Businesses Need Mission Statements?

Mission statements are grand proclamations not typically found in sales and marketing plans. However, most everyone believes that a mission statement is important and necessary. So, here’s my take on such things… I’ve never found a universally accepted definition of what a mission statement should be or even its purpose. Some think it should paint Continue Reading...

Six Key Sales & Marketing Questions for Business

When building a business and your client base, there are six key questions you should ask. By addressing these questions now you can hone your sales and marketing strategy for greater success. 1. What makes you different? This is what a competitor’s star salesperson asked me as I was trying to convince him to join Continue Reading...

Competition Comes in Many Forms

Your competitive universe includes more than just your direct competitors. Customers, suppliers, and potential new competitors (outside your industry) also affect your strategic position and competitive stance. Don’t restrict your thinking and planning to only dodging and countering new moves by your direct competitors. Staying and succeeding in business these days not only means dealing Continue Reading...

Business Dreams Need Plans

Whether you’re starting a new business or injecting new ideas into an existing business, your first step should be to put something down on paper. Write down what you think you want to do. If not a formal plan, then write down an agenda, or goals, or maybe just a schedule. But put your ideas Continue Reading...