Tag Archives: keywords

Internet, Sales, Marketing: Don’t Forget What’s Important

When considering the Internet, sales and marketing it’s always a good idea to keep fresh in the mind those attributes that can make a positive difference in your business. Over the next few weeks we will re-visit some of our previous blogs to highlight the take-aways. What Makes a Prospect Want to Buy From You? Continue Reading...

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Choosing Keywords for SEO and PPC

As customers hone in on what they are going to buy, their search queries (keyword phrases) get longer and more specific. Basically, one-word keywords are general whereas multiple-word keywords (around two to four words) are more explicit and will attract more serious prospects. That’s because as customers start their search engine “research,” they typically use Continue Reading...

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