Tag Archives: sales-marketing

What Problem Does Your Product Solve?

The ultimate success of any sales and marketing plan lies in the hands of your customers. Yes, it’s important to know psychologically and practically what makes a prospect want to buy from you. But boil it down and people will either buy from you or spend their money elsewhere. They need to know why they Continue Reading...

Sales & Marketing & Sales Cycle

Most business owners do understand the cash implications of too much overhead, excess inventory or not collecting thier receivables. But when it comes to marketing, many business owners seem to forget about making cash and think, instead, about spending it. They think about brochures, ads, logos, image, slogans, look, positioning, and creativity. Their only concern Continue Reading...