Tag Archives: sales-training

Build Credibility to Build Sales

Becoming credible with prospective new customers will almost always take longer and cost more money than planned. Further, once you become credible, you still don’t necessarily have an order. All you’ve done is become a qualified vendor in the eyes and minds of your prospective customer. You still have to win the business. This is Continue Reading...

While You’re Training, the Competition is Selling

A major mistake many companies (large and small) make is spending too much time and money training their salespeople. This is not to say that salespeople shouldn’t be trained – they must. However, it can be terribly expensive and time consuming. In fact, a recent survey showed that companies with annual revenues of less than Continue Reading...