Tag Archives: seo

Basics of SEO for Website Optimization

Search engines have one primary objective… to provide their searchers the most accurate and useful results for each particular search query. Without satisfied searchers a search engine will ultimately cease to exist. Make sure each page of your website accurately reflects its topic by tactfully utilizing keywords. Below I address the most essential components of Continue Reading...

Choosing Keywords for SEO and PPC

As customers hone in on what they are going to buy, their search queries (keyword phrases) get longer and more specific. Basically, one-word keywords are general whereas multiple-word keywords (around two to four words) are more explicit and will attract more serious prospects. That’s because as customers start their search engine “research,” they typically use Continue Reading...